Enteprise Architecture Forum 2012: Achieving Business Efficiency and Innovation

An effective Enterprise Architecture enables the organisation to achieve the right balance between IT efficiency and business innovation.
However new elements are affecting the way in which the Enterprise Architecture is designed and implemented. In today’s unstable climate, where change is becoming the norm and every organisation needs to respond rapidly to the constant changing needs of the business environment. Enterprises should look to having a strategy in place and also to execute those strategies. They must be aware of the tools that are suitable so that these two areas deliver business value. A flexible, changeable and reusable framework that will meet current and future business trends is crucial for an enterprise.
This interactive forum will be led by experience driven architects and help those looking to build on or improve their business architecture. It aims to teach how to plan and develop cohesive, adaptive and flexible methods that will become enduring assets within an enterprise.
Benefits of attending:

  • Balance the competing requirements of functional and process stakeholders
  • Anticipate and respond to changing business needs more quickly
  • Align all programs of business change and process governance with IT and HR strategy
  • Continuously manage processes as assets of the enterprise
  • Make process technology work for your organisation
  • Successfully define and manage an aligned program of change

Who Should Attend:
Application Architects • Business Managers • Change Directors and Managers • CEOs • Chief Architects • CIOs • Corporate Strategists • CTOs • Directors of IT / ICT /MIS • Enterprise Architects • Enterprise Architecture Directors / Heads / Managers • Head of IS • Head of IT • Head of Quality • ICT Directors • IT Directors and Managers • Operations Directors • Process Improvement Managers • Programme Managers • Project Directors • Project Managers • Quality directors and Managers • Software Engineering Process Group Managers


09:00 – 09:30 Registration and Coffee

09:30 – 09:45 Chairman’s Introduction and Scene setting – Speed Networking

09.45 – 10.30

Keynote 1:

Alan Gardner (Logica)

“Inviting the quality community to the EA party. And persuading them out of the kitchen.”

  • Why it is important include the quality function in any enterprise architecture activity
  • How to combine a quality management system and an enterprise architecture into a single operating model, and
  • Some of the issues that can occur and how to avoid them

10.30 – 11.00 Coffee
11.00 – 11:45

Panel 1: Tactical
(Provides tactical information, action points and practices that can be applied immediately)

Panellists include: Tom Graves (Principal Enterprise Architect at Tetradian Consulting), Trevor Lea-Cox (Lea-Cox and Associates)

  • EA Services that should be offered to the business
  • Key roles required to develop and manage an EA
  • Disciplines required to manage specific Architectures
  • Governance required to ensure architectural quality and consistency
  • Getting the balance (especially balance of governance) between ‘backbone’ and ‘edge’, aka ‘waterfall vs agile’

11:45 – 12.15 Presentation TBA

12:15 – 13:15 Lunch

13:15 – 14:00

Key Note 2: Philip Hellyer (Enterprise Architecture Group Lead at Best Buy Europe)
‘Thinkers & Doers: A Framework for EA Value’

  • Challenge of EA is constructing coherent and sustainable views across the breadth of our enterprise while maximising the value of our investments in change.
  • How can we best structure our teams to address the priorities of our business as a whole?
  • What is our best route to demonstrating value and earning a place at the boardroom table?

14:00 – 14:45


Panel 2: Strategic
(Strategic understanding to support the planning and development for your plan of action)

anellists: Sally Bean (Enterprise Architecture Consultant), Steve Nimmons (Head of Enterprise Architecture at Atos), Philip Veasey (Owner, Axum Ltd. and Management Consultant)

  • Understanding good and bad complexity
  • Next Practice Architecture, understanding disruptive technologies and the need for new architectural thinking
  • Outside in – why we need to think global and act local
  • Systems Thinking VPEC-T and other structure techniques to aide strategic problem solving
  • Business and IT strategy and what each should deliver
  • Future roles, responsibilities and capabilities of Enterprise Architects

14:45 – 15:15 Coffee

15:15 – 16:00

Jamie Allison (Enterprise Architect for BAE Systems)
‘The evolution of Architecture at BAE Systems: A design-oriented approach to delivering business value.’

  • The challenges of operating in a complex federated environment.
  • A highly sophisticated Systems Engineering approach to product development but ironically not to Business or to IT
  • The evolution of Architecture within BAE Systems
  • Moving towards a common definition and approach
  • The development of the BAE Systems Architecture Framework and its role in helping THE Business to understand the value of Architecture to the Enterprise

16:00 – 16:45

Panel 3: Business Value
(Focused on business leaders and IT professionals wanting to understand the opportunities and challenges from a business perspective)

Panellists: Martin Watkin (Inception Manager: Nationwide)

  • Who Really Owns the Customer Relationship?
  • Linking Enterprise Architecture to Customer Satisfaction
  • Measuring success
  • Hearing the voice of the customer
  • ‘The enterprise as story’ to connect across the whole organisation

16:45 – 17:15

David Rose (Boardroom Associates)
‘Just Enough EA’

  • Case study of the UK University community
  • How organisations can adopt the EA approach and gain early business impact

17:15 Chairman’s Summary

17.30 Close

Where: Venue TBC

When: 27 September 2012


• End User Organisations – £195.00 + VAT
• ‘Sell-side’ consultants, product and services providers – £650.00 + VAT

How to register:

Click here to register and join the Forum


Call the team on 01895 256 484 for further assistance or email info@unicom.co.uk to request a booking form or reserve delegate places.

UNICOM Seminars Ltd
OptiRisk R&D House
One Oxford Road
Telephone: +44 (0) 1895 256 484
Fax: +44 (0) 1895 813 095


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